Follow Monday: Say Happy Birthday to Gini Dietrich!
If you don’t know Gini Dietrich, everyone’s favorite PR Rebel, Pirate, and Disruptor. The founder of Arment Dietrich with her partner Charles Arment, well now you will. Every Friday Gini highlights...
View ArticleCase Study: The Spin Sucks Social Influence Campaign
Most things in the business world are easily measured using simple math. When you spend money on behalf of your business you are investing. No different than if you took that same money and bought...
View ArticleHappy Birthday Gini Dietrich! 5 Things About Gini!
Last year was an Epic birthday post. This year I decided I can’t top it but I can still do something fun. While Gini Dietrich may be smart and sharp and all that great stuff. She might be a Public...
View ArticleBeware Thy Evangelists in Marketing and Social Media
I was not raised and groomed in Advertising and Marketing. So I came to my new industry without any biases or cloudy vision. I came as a consumer. I came as an outsider the type of person who for my...
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The Three Things, Edition 42
Welcome to the 42nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Lindsay Bell (Arment...
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Five Social Media Lessons from the Home Depot Fiasco
Screen shot by Jonathan Wall @imfromraleigh If you didn’t see this yet Home Depot’s Social Media Agency, and possibly internal workers decided to promote College Football Gameday with what they thought...
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How Does a Small Business Know What to Believe About Social Media
Would you ask a Maple Doughnut for Social Media Advice? If you look through my blog I certainly am not afraid to call people or agencies in the social media realm out for lying, fibbing, etc to make...
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Does Starbucks Need To Participate on Facebook?
Are Unicorns Real? No. Participating means actively posting content and talking with customers and prospects that come to visit offering information, customer service, branding etc. No. Participating...
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Spin Sucks – Especially in Marketing
My friend Gini Dietrich and I became friends a few years back when I found her blog Spin Sucks. The blog’s premise that the Public Relations Industry has no problem ‘Spinning Stories’ to benefit their...
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Why Your Business Lore Is Valuable and Important
Are Unicorns Real?Copyright 2012 Gini Dietrich Business Lore is the extraneous part of your business dealings with customers or quirks about how your business works. We aren’t talking ‘How to process a...
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Follow Monday: Say Happy Birthday to Gini Dietrich!
Doing Standup At Caroline’s Comedy If you don’t know Gini Dietrich, everyone’s favorite PR Rebel, Pirate, and Disruptor. The founder of Arment Dietrich with her partner Charles Arment, well now you...
View ArticleClik here to view.
Case Study: The Spin Sucks Social Influence Campaign
Wine is Socially Influential! Most things in the business world are easily measured using simple math. When you spend money on behalf of your business you are investing. No different than if you took...
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